The world of mobile phones is often confusing, with many types and
options available. Samsung offers, reputable, high-quality phones at
competitive prices. They are constantly changing their phones to reflect
consumers’ needs as well as updated technology.
Samsung
revolutionized the mobile phone industry by its continued advancement
of the smart phone and its applications to make the consumer’s daily
life a lot easier to handle. As the leading provider of mobile devices,
their brand recognition is extremely important to the success of the
company.
Even with a great product you still need to find different ways to increase brand awareness.
Consumers are more likely to purchase from a brand they recognize as it
is perceived to be less risky for them which may result in less money
wasted.
Recently, RichTech was approached by Samsung to provide a unique and innovative solution to promoting their brand.
Consumers retrieve the brand in their memory through brand recall. The
RichTech Roll-up Projection Banner helped achieve brand recall by
displaying visual packaging images through videos on the top half of banner and the bottom half displaying Samsung’s logo, name, and product(s)
having a direct impact on a consumer’s choice in mobile phones. The
Roll-up Projection Banners’ practicality and diversity makes it a stable
in trying to help build a brand name.
The RichTech Roll-up Projection Banner
seemed like a perfect match. Not only eye-catching with its modern
appearance and to embraces the new trends in phone advertisement world
with its unique innovative projection system.
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